Portfolio
Here’s a range of recent jobs, some big, some small. In some cases the client had the ideas; with others they needed the concept.
The result was effective content and well crafted copy.
To see more samples or discuss how I could help you, contact me today.
Firewise
This is a fire safety website for children aged 3–6 and 7–12 years, commissioned by the Office of Deputy Prime Minister. I used a variety of methods including comic strips, games, and quizzes — all with the aim of communicating a serious fire prevention message in a fun way. No mean feat but fantastic fun.
Tefal
This campaign was a joy to work on. Beginning with a lateral approach to the healthy features of the product, I worked on words in a playful way to grab the buyer’s attention. The result was a set of leaflets and product stands that communicated the health benefits of the Juice Master.
British Gas
A brochure which encompassed everything British Gas means to its customers, with an engaging and informative format. The client remarked that I produced some of the best copy they had seen.
Letsure
The project began with a marketing audit of the company’s existing material. With the agency, I produced the copy platform which rolled out across a suite of marketing literature. The finished product was a collection of 15 brochures with a consistent message tailored for customers in different market segments.
The Royal Bank of Scotland Group
I produced concepts and scripts for the Bank’s employee training video. These were integrated with other material I wrote, including an interactive training pack, emergency material and information packs.
Office of Deputy Prime Minister
This was a project communicating change for fire fighters, following the national dispute in 2003. The primary objective was to quickly establish a rapport by communicating the facts, and dispelling myths. The result was a challenging brochure and leaflet campaign, with a satisfied client.